They're the first touchpoint for an event. They give off a vibe. They're the first thing your audience sees. They set expectations for the production value of the event. They give the audience just enough, and not too much.  Show Posters represent something ephemeral—an event that can never be replicated.

After the event, the poster serves no purpose, and is pasted over, ripped apart, discarded, and forgotten.

Death is what makes life worth living.