Your brand matters. Obviously.
Your business grew the fuck up. Your brand is still the one you made to get started. We'll find the thread through the whole glorious mess that's only yours and design it myself, start to finish.
Then people meet your brand and feel like they've met you.
You've outgrown your brand. It's way too small.
You’re the person people want to introduce to their friends. Your logo is the one who brings a pasta salad and leaves early.
Let’s get your brand to the party.
You don't need to become somebody else. Or look like everyone else. Ew.
11
Years building brands
I've been building brands for founders since 2015. Long enough to know which choices still look right five years later.
50ms
To judge your brand
People form an opinion of a website's look in a twentieth of a second. They've decided before they read a word if you're worth it. Carleton University, 2006
2×
The price people pay
Kantar found brands people see as different sell for twice the average price. Looking like everyone else is leaving money on the table.
5×
The reach
Those same brands reach five times as many people as the lookalikes they compete with. Differentiation gets chosen.
case study Fitness Witchcraft
SKIP TO THE BRAND
Meet Fitness Witchcraft
When Emily came to me, Fitness Witchcraft needed a brand that could hold the work she was doing at the level she was doing it.
The new brand had to be luxurious, fun, and inviting, without showing up in a proverbial witch costume.
Six weeks later, Fitness Witchcraft had four logos. The business had something to walk towards.
The photo shoots changed. The new brand demanded worth dressing up for.
The ads changed. They began incorporating the visual language.
The audience changed. New followers met a more sophisticated different brand for their first impression.
Emily had already become the next version of herself, and the brand was the first thing that showed it. She got to look at it and believe she deserved the business it was built for.
How Fitness Witchcraft got out of the Cute Box
01 • The Archetypes
We figured out who her brand was before deciding what it looked like.
02 • The Brand Board
I created a board with images that represent her core values & aesthetic.
03 • The Process
Every iteration got us closer. Plenty of almosts before the real ones came.
04 • The Logos
Four logos, one Emily. Cute is gone. Her brand is evolved as fuck.
Paul really understood the brand evolution I was trying to do, to take my brand from its youthful 'cute' days to a more refined, luxury aesthetic while still keeping the soul of my brand alive.
Emily Flood, founder of Fitness Witchcraft
emilyflood.com
Meet your new co-conspirator
You've got enough responsible adults telling you to play it safe.
Hi, I'm Paul Oldham.
When's the last time your brand felt big enough for you?
I build brands for founders whose businesses have come alive. People are buying, there's a bigger room coming up, and the brand you made at the start is about to walk in ahead of you.
I've been designing since I was a kid making brochures for my dad's business, and I founded Odd Fox in 2015. That's over a decade of founders handing me their life's work, from snack brands and golf equipment to healthcare, nonprofits and online coaches.
And yes, I ride a unicorn to client meetings. Parking's a nightmare.
Your brand gets to rise.
Become Unmistakable
The Brand
The high-end visual brand that finally looks like the business you built, and charges like it.
Strategic identity · Logos · Color · Typography · Hero application
$5,000
The Build
The presence that makes you the obvious authority everywhere someone finds you.
Website · Funnels · social media
$10,000
After The Brand
The Partnership
Odd Fox in your corner, quarter after quarter, keeping you ahead of the pack.
Creative Direction · New experiences · access
$25,000
By Invitation Only
Why the fuck should you listen to me?
You shouldn't. But you could listen to these mfers:
You've got questions, I've got receipts
Straight answers to gay questions
The unfair advantage call
Twenty minutes.
One Unfair Advantage.
Get on a call and tell me what you're building. Then watch me do the thing people pay me for: find the angle, the opening, the story hiding in your business that no one else in your space has spotted.
You leave with an edge, and at least one idea you'll wish you'd seen years ago.