Korndogg Cartel
A korean corn dog food truck
the project
Brand + truck wrap design + Menu
Envision a brand for a fun, edgy food truck experience
Craft a truck wrap that will encompass the audacity and humor of the brand with custom illustration and detailing
Build a digital menu that helps customers choose their Korndogg without a lot of overwhelm
Build messaging that attracts discerning foodies and adventurous eaters
the brand
Welcome to Korndogg Cartel – A Korean corn dog food truck, bringing explosive flavors and innovative twists —founded in Huntsville, Alabama by a retired veteran.
At Korndogg Cartel, we've revolutionized the humble corn dog, transforming it into a gourmet handheld adventure that pushes boundaries while honoring authentic Korean street food traditions.
Our corn dogs feature premium-quality local meats and vegetarian alternatives encased in made-from-scratch batters that deliver the perfect crispy-outside, fluffy-inside experience with every bite.
horizontal logo
brand palette
#da2d80
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font story
the korndogg cartel crew
At the heart of the Korndogg Cartel brand is a cast of unforgettable characters that bring personality and narrative to every customer interaction. Each member of this urban food collective was meticulously designed to embody different aspects of street food culture while creating an immersive world around the brand.
These illustrations were a collaboration between Odd Fox & Silas Batton. You can see his amazing work here.
food truck wrap
Approaching the food truck wrap design was a monumental task. Would you believe it if we said the design was completed in little over one week?
Well, it did.
Our concept was simple: transform the food truck into a neighborhood bodega. The Korndogg Cartel itself was made up of cartoon animals inhabiting the neighborhood—each with their own personality and story to tell.
Since hitting the streets, the Korndogg Cartel truck has become an instantly recognizable fixture in the local food scene. Its unique visual identity has helped build a loyal following and makes for the perfect Instagram backdrop when customers line up for their signature loaded corn dogs.
4k digital menu
The digital menu design for Korndogg Cartel's widescreen TVs elevates the ordering experience from mundane to memorable. We created an intuitive three-step journey that guides customers through creating their perfect corndog while reinforcing the brand's playful personality.
The digital format allows for easy updates to reflect seasonal offerings and special promotions, while built-in visual cues help streamline the ordering process during rush periods.
The result is a menu system that's not just functional but becomes part of the entertainment value of the Korndogg Cartel experience.
let's taco bout it
whether you're ready to take the plunge, you have a million questions, or just want to see how we vibe—let's set up a free 20-minute chat and see where you're at.
