The cutest salt on earth
Odd Fox, Inc.

the project

Branding + packaging

Envision a brand for salt that isn't boring

Develop packaging that attracts attention

Build a cohesive family of varieties

Create a marketing strategy

Develop copy to tell the Saltiq story


the brand


Imagine adorable, hand-picked salt crystals that have journeyed from the majestic peaks of the Himalayas to your table, ready to captivate your taste buds. Our meticulous sourcing ensures that each grain of salt is packed with the purest essence of nature, untouched by pollutants.

Saltiq is more than just a salt brand – it's a delightful companion on your culinary voyage. Our charming packaging features whimsical salt creatures – Salt Baes – instantly brightening your kitchen and bringing a smile to your face. Whether you're a professional chef or an aspiring home cook, Saltiq encourages creativity and adds a playful twist to your dishes.

Don't let its cuteness fool you! Saltiq is serious about flavor. Our Himalayan pink salt boasts a rich, well-rounded taste, enhancing the natural flavors of your ingredients. From savory to sweet, from simple recipes to gourmet creations, Saltiq is the secret ingredient that transforms ordinary meals into extraordinary delights.

other logos


brand palette


font story


social content


saltiq varieties


get in touch

whether you're ready to take the plunge, you have a million questions, or just want to see how we vibe—let's set up a free 15-minute convo
set it up, holmes