Irresistable product design
When I concieved Hottea, I had no idea that it would be so well received by my friends and peers. Combining the country's cravings for spicy foods and flavors with the fun in trying new tea mixes, Hottea was my answer for the question: How do you sell people more tea?
WHO WOULD BUY THIS?
There's a market for this. Consumers want to be challenged with a little heat, and many consumers buy products based on the creativity of the packaging design alone. By combining high quality fantasy illustrations of fantastic animals with interesting faux stories of their habitats, the world-building is enough to suck people in.
So who even likes spicy tea, anyway?
We at HOTTEA (pronounced "hottie") use some of the spiciest peppers in our tea blends for spicy foodies. You know the type—the ones who put hot sauce in everything—and we mean everything.
We know you'll love us, but what you'll love more is the attention to ethically sourced, cruelty free, and vegan ingredients, the beautiful artwork, and how this faux brand calls attention and interest to the plights of real animals—by featuring magical ones.
Meaningful Quote about what we did- Whoever is being Quoted, Position
Our first flavor was Death Valley Verde. To round out the heat spectrum, we added a mid-level Scorching Cinnamon and a totally mild Incandescent Ginger.