A logo is not a brand—it's a visual shortcut that builds upon the deep brand strategy work that takes place beforehand. If a client "just needs a logo," that's ok—it's just not going to meet the needs that a brand would. We are not logo designers—we build brands.

Think of a strategyless logo like a bandaid—customers can see that you're covering up the work you didn't do. They may not be able to vocalize it, but they can sense something is not vibing. It could be a really beautiful logo—but the only way you're going to get a useful, effective logo is to do the deep work that branding strategy requires.

We have to get into the weeds about what your ideal customers truly want to see when looking for your product or service. Then, we craft a brand that speaks to them. At the end of the process, we design a logo that acts as a visual shortcut to the foundational work of branding.

Through the process, you'll learn about your business as if you were just meeting it for the first time—and be asked questions you've never had to answer before. The process is an incredibly eye-opening journey, and we love taking folks on it.

A brand is so much more than a logo—it's what your customer feels like when they interact with your business. Below are some of the gold we'll extract in our branding strategy sessions. An effective, salient brand is the keystone to achieving your business goals.