Welcome to
weekly mastermind. Hotseats. Live feedback. Real fixes.
Monthly Membership
this isn't another fucking "learn branding" course.
We're gonna fix your shit LIVE.Bring your branding mess. Leave with clarity, confidence, and fixes you can use immediately.
No long lectures. No judgment. Just weekly hotseats, tools, and real-time brand upgrades.
Every Wednesday at 11am EST · First Month Free
Weekly wins. Zero shame. Hilarity. Actual momentum.
WHY THIS EXISTS
being an entrepreneur is fucking lonely
You've watched Canva tutorials, joined groups, bought the branding courses... and yet:Your visuals don’t match your expertise. Your messaging waffles between “I help everyone with everything” and “Please just hire me.” You’ve been working on it for months—maybe years. You're plateaued. You're tired of doing it all alone.
And now it’s getting in the way of real growth.
And you're thinking, "What do I need to learn to level up?"
👉 you DON'T need more trainings, lol 👈
This is why Bad Branding & Beyond was born.
It's a weekly brand mastermind disguised as a hangout.
(without losing your voice, your edge, or your fucking mind to overwhelm.)
how it works
Every Wednesday at 11am EST, we go live for 90 minutes:
Paul's 5-minute Level-Up
I drop a tool, tip, or shortcut you can apply instantly.The Hotseats
A few brave souls brings something to the group and we fix it live. Think mastermind energy + a brand surgeon with jokes.Takeaway for All
Everyone leaves with clarity, insights, and at least one move to apply that week.
Everyone helps everyone else—and you get access to my brain for ANYTHING you're working on.
this is for
The DIY entrepreneur who's sick of spinning their wheels ALONE.
The small business owner who wants their brand to look and feel legit.
The coach, creative, or consultant who needs clarity fast.
Anyone who's ready to stop hiding behind good enough branding.
Introducing
weekly mastermind. Hotseats. Live feedback. Real fixes.
Monthly MembershipEach Wednesday at 11am EST, we kick off with a fast, punchy tool or trick you can apply right away.
Then someone in the group takes the hotseat, putting their brand asset—a logo, sales page, post, or offer—under the spotlight for direct, real-time feedback from me and the group.
We wrap with clear takeaways so everyone leaves with action steps, whether you were in the hotseat or not. It’s simple, it’s focused, and it’s designed to give you weekly wins that stack up fast.
Sometimes, we'll tap into something really important that I'll talk about for longer—you never know what's gonna happen!
It's like a thrift store. Bring your shit, leave with treasures.
Every session is recorded and available for new & current subscribers. For the first 6 months of Bad Branding & Beyond, I would come up with a substantial lesson plan for each session. While we're not doing this format anymore, you'll still have access to all the gold we've created in the first 6 months of targeted lessons.
Weekly 90-minute group calls — Deep-dive branding sessions with members.
Hot-seat coaching — Get direct, personalized feedback from Paul and learn from real-time critiques of other members' brands.
- Private Facebook community — Stay connected between calls with support, feedback, and collaboration from fellow DIYers who get it.
Replay vault — Can’t make it live? Every session is recorded and available within 24 hours (watch in your pajamas... we won’t judge).
- Discounted 1:1 intensives — Need extra help? Members get access to private intensives at a special insider rate.
- Hilariously entertaining — This isn’t your average branding group — expect laughs, aha moments, and maybe a few cathartic tears.
sound on!
meet your brand daddy
Hello, I'm Paul Oldham
Brand Unf*cker ExtraordinaireI'm Paul, founder of Odd Fox and professional brand unf*cker. After years of watching brilliant entrepreneurs hide behind mediocre branding, I've developed methodologies & processes that cut through the noise and gets to the heart of what makes you and your business stand out.
And now I'm bringing all my tools, strategies, and tough love to you in this ridiculously, criminally, affordable membership.
If you're tired of second-guessing every font choice and Instagram caption, I'm the brand therapist you've been searching for. Let's unf*ck your brand, together.
on the fence?
f*ck, that's gotta hurtTwo ways to sign up
Choose your brand intervention commitment level – go monthly for flexibility and ongoing support at $47/month, or enjoy some added perks and lock in your transformation for a full year at $470.
Whether you're in it for the quick wins or the complete brand evolution, we've got the perfect path to turn your brand chaos into client-attracting clarity that pays for itself many times over.
Join 18 of us on a branding adventure!
Monthly
Get weekly brand intervention sessions with no long-term commitment. Transform your brand from confusing to compelling with expert guidance that helps you implement real changes.
Once you subscribe, you're locked into this low rate, even if it goes up for new subscribers.
Annual (Save $94)
Lock in 12 months of weekly brand interventions that turn your DIY brand disasters into client-attracting clarity while enjoying all the perks of our most committed members.
Once you subscribe, you're locked into this low rate, even if it goes up for new subscribers.
A limited number of Annual Memberships get:
First 20 18 get a free 1:1 Power Hour
& the next 10 8 get a free T-shirt *see below*
*Early Bird freebies apply until May 1, 2026. Below are the t-shirts you'll be able to choose from:
checkout
6 Hours of branding magic every monthWeekly interventions
for the branding-challenged
Every Wednesday 11:00am-12:30pm Eastern
Past replays available to every member.
• Exclusive FB Group
• Access to Past Replays
• Supportive Community
Pay Monthly: $47
Pay in Full 1 Year: $564 $470
TRY BEFORE YOU BUY: FIRST MONTH FREE
join the intervention
Your brand deserves to thrive, not just survive"*" indicates required fields