Tackle brand chaos in 90 minutes a week.

DIY doesn't have to mean doing it alone.
Transform your brand confusion into confident clarity with weekly bite-sized improvements, expert led hot seats, and actionable resources that actually fit into your busy schedule.

join the intervention for $47

Every business, no matter how small, deserves a great brand.

be honest

You're a die-hard DIYer but you want to charge premium prices

You second guess everything you post on social media & your website

You've spent a ton of money already on "experts" that turned out to be a waste of time

You're not showing up consistently because you're not confident in your brand

It's not your fault. Nobody teaches this stuff, and most "branding experts" aren't going to tell you how to elevate your branding without a hefty price tag.

tell me the secrets

sound on!

Introducing

Weekly interventions for the branding-challenged

Monthly Membership

Your 90-minute weekly branding intervention—part expert-led masterclass, part creative support group, part clarity bootcamp—for folks who are tired of winging it and ready to make their brand actually work.

Led by brand unf*cker Paul Oldham, you'll transform your messy brand situation into magnetic clarity that has clients throwing credit cards at your face.

Weekly 90-minute group calls — Deep-dive sessions every week learning industry tricks & tackling branding challenges

Hot-seat opportunities — Get direct feedback on your brand from Paul and learn from others entrepreneurs' brand challenges

Private Facebook community — Ongoing support, feedback, and collaboration between calls

Replay library — Can't make a call? All sessions are recorded and available within 24 hours

Discounted 1:1 intensives — Members receive preferential rates for DFY design & brand work

Hilariously entertaining — You've never learned about branding like this—there will be laughs and possibly tears

that's 6 hours a month

whyyy am I doing this?

I charge $9,000 to work with me on a full brand unfck.

I'm inviting YOU to learn from me, get guidance from me, and build your brand piece by piece for just $47 per month.

After facilitating two DIY branding workshops in the past 6 months,
I noticed something magical happened:

the group energy created breakthroughs that individual 1:1 sessions couldn't match.

When I launched Brand Therapy last year—my 1:1 $547/month high-touch consulting...

I noticed that something was missing.

While my clients got tremendous value,
they missed out on the magic*
that happens when creative minds come together.

That's why I built Bad Branding & Beyond.

Here, you'll learn not just from me,
but from watching real-time transformations happen with others.

You'll see the lightbulb moments,
hear the questions you're too afraid to ask,
and benefit from collective wisdom that no individual session could provide.

It's like getting front-row seats to dozens of brand makeovers while your own transformation unfolds—all at a tiny fraction of the investment of working with me 1:1.

I want to help more people work on their brand, even if they can't put down $9k for a full brand unf*ck

i'm sold, let's go

I love my rebrand, my logo, and website so much it has become a guiding star to my future.
Dame Electrique

After one conversation, Paul will know your brand better than you do.
susie veech

I only wish I met him sooner!
mary jenner

meet your brand daddy

Hello, I'm Paul Oldham

That's BRAND DADDY to You.

I'm Paul, founder of Odd Fox and professional brand unf*cker. After years of watching brilliant entrepreneurs hide behind mediocre branding, I've developed methodologies & processes that cut through the noise and gets to the heart of what makes you and your business stand out.

And now I'm bringing all my tools, strategies, and tough love to you in this ridiculously, criminally, affordable membership.

If you're tired of second-guessing every font choice and Instagram caption, I'm the brand therapist you've been searching for. Let's unf*ck your brand, together.

brand daddy, fix my life

on the fence?

f*ck, that's gotta hurt

Every Wednesday, we meet for a 90-minute group call where I teach a specific branding concept, answer your questions, and do live hot seats to solve real brand challenges. Between sessions, you'll have access to our private Facebook community for ongoing support, feedback on your implementation, and to connect with fellow entrepreneurs.

You'll get the video recordings within 24 hours of each call, so you never miss anything. The structure is designed to give you both education and implementation support – because knowing what to do is useless without actually doing it.

if you're not convinced, i don't know what to tell you lol

Two ways to sign up

Choose your brand intervention commitment level – go monthly for flexibility and ongoing support at $47/month, or save big with our Early Bird annual option that includes exclusive bonuses worth over $200 and locks in your transformation for a full year at $470.

Whether you're in it for the quick wins or the complete brand evolution, we've got the perfect path to turn your brand chaos into client-attracting clarity that pays for itself many times over.

$47

/mo

Monthly

Get weekly brand intervention sessions with no long-term commitment. Transform your brand from confusing to compelling with expert guidance that helps you implement real changes.

MONTH TO MONTH

Monthly Early Birds* get:

Two free sessions (April 23 & 30)

$470

/year

Annual (Save $94)

Lock in 12 months of weekly brand interventions that turn your DIY brand disasters into client-attracting clarity while enjoying all the perks of our most committed members.

LET'S GO ANNUAL

Annual Early Birds* get:

Two free sessions (April 23 & 30)

First 20 get a free 1:1 Power Hour

First 10 get a free T-shirt *see below*

*Early Bird freebies apply until May 1, 2025. Below are the t-shirts you'll be able to choose from:

Early Bird perks disappear in:

checkout

6 Hours of branding magic every month

Weekly interventions
for the branding-challenged

Every Wednesday 11:00am-12:30pm Eastern
(may change due to availability/group consensus)

FB Group: April 22, 2025
Launching May 1, 2025
First session May 7, 2025

Pay Monthly: $47
Pay in Full 1 Year: ~~$564~~ $470

join the intervention

Your brand deserves to thrive, not just survive

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Bad Branding & Beyond*

Pay month-to-month or save $96 if you pay 1 year in full. Both options will be recurring until canceled.

Monthly ($47)

Annual ($470)

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